Vera Wang Bride launches in Sydney

Vera Wang, the designer of celebrity dresses, launches a new bridal brand in Sydney

Vera Wang Bride has finally arrived in Australia. 25 of the collection’s most important pieces are now permanently residing in Sydney’s premier bridal boutique Eternal Bridal. The most comprehensive collection of Vera Wang Bride dresses is available to Sydney brides. New York designer Vera Wang is well known for her stylish wedding gowns for a wide range of celebrity clients, including Ariana Grand, Hailey Bieber and Victoria Beckham.

Eternal Bridal has the honor of representing this amazing new label. Vera Wang is known for her bold and modern bridal gowns that cater to brides who are stylish and want to wear something to represent a modern woman. Eternal Bridal is thrilled to have Sydney’s biggest debut collection of Vera Wang Bride dresses in our Eternal Bridal Boutique. This collection gives more Sydney brides a chance to live their Vera Wang dreams .”

– Sebastian Lee, CEO of Eternal Bridal

SPONSORED PartnersVera Wang Bride, the new affordable collaboration between renowned bridal dressmaker Pronovias and prominent New York bridal designer Vera Wang is a collaborative creation. A traditional Vera Wang couture bridal dress can cost upwards of $10,000. The Vera Wang Bride Collection is now available in Australia from $3,000-$5,000, making it more affordable for brides across Australia who wish to say “I Do” to a Vera Wang.

It’s important that we pay the same amount of attention and have the same dedication, commitment, and effort, regardless of what price point I work at. We’re able, with this collection, to balance being commercial and creative. It’s an exploration of shapes that aren’t necessarily expected. The DNA of the brand is evident in the proportions and cuts of the skirts.

– Vera Wang

Eternal Bridal Sydney is launching the Vera Wang Bride Collection with a Live Event on Thursday, 27th January, at 6.30pm AEST via the Eternal Bridal Instagram. The event will be hosted by Eternal Bridal’s senior stylist, and brides-to-be can interact with her. Eternal Bridal Sydney will have the never-before-seen gowns available from 20th Jan 2022.


About Eternal Bridal Eternal Bridal, a leading bridal shop in Australia founded in 2008, is the world’s first online bridal store. The bridal boutique has a reputation for having exclusive and extensive bridal dress collections by prominent and high-profile international designers. Eternal Bridal is known for dressing thousands of brides, including celebrities. The business has won numerous awards, including Optus My Business Awards for Wedding Business of The year 2018. It is a go-to destination for brides.

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