Shopping for a Wedding Dress Online

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When buying a wedding dress online, many reputable retailers and esteemed direct-to-consumer brands offer a range of stunning options. It may not be the romanticized experience you had imagined, and scouring the depths of the internet and the sheer number of options can be overwhelming. However, online platforms provide a convenient and curated shopping experience from luxury fashion destinations to emerging designers.

It’s fair to feel uneasy about online shopping for such a significant item–it’s far from the cinematic scenario of trying on dress after dress to reactions and rounds of applause from close family and friends. There are potential concerns of size and fit, material, and the quality of craftsmanship, which are more challenging to discern online and in person. Yet, online platforms offer numerous benefits for more pragmatic brides and savvy modern shoppers, like a well-curated assortment of breathtaking dresses suited to all aesthetics and size ranges, including plus-size options, catering to diverse body types and ensuring that every bride can find a dress that makes her feel beautiful and confident. This makes finding the perfect dress that aligns with your personal style and individuality all the more exhilarating while offering more options and designers than a local in-person salon may offer, particularly if you cannot shop in a city with numerous stores.

As for online fit woes, it’s important to take accurate measurements and consult size guides when purchasing a wedding dress online. But most online retailers provide detailed instructions on measuring yourself correctly, ensuring a better fit, and minimizing the need for alterations. Some online retailers also offer virtual consultations and online styling services. This personalized assistance can help brides navigate the options, receive expert advice, and make informed decisions about their wedding dress.


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Additionally, online wedding dress shopping comes with the convenience of trying on dresses in your own home with access to your entire wardrobe for styling and accessorizing. It also allows shoppers to easily return what doesn’t work, unlike bespoke creations that may tantalize during an in-person shopping experience with couturiers and bridal salons. One of the most incredible benefits is how online wedding dress shopping allows for fast shipping, eliminating time constraint concerns that often come with traditional in-person dress shopping, which can take weeks or even months. Plus, online platforms make setting a budget and exploring various price points easy–brides can efficiently explore more options than ever within specific price points without feeling pressured or as if they’re compromising on vision.

As you embark on your online wedding dress shopping journey, the extensive offerings from retailers like Net-A-Porter, Matches, Mytheresa, Moda Operandi, Saks Fifth Avenue, and Nordstrom are an excellent starting point. You’ll discover a range of distinctive creations from an expansive pool of designers from Oscar de la Renta and Stella McCartney to Retrofete and 16ARLINGTON, including simple minimalist gowns, traditional long-sleeve wedding dresses, and impeccable courthouse wedding attire. You’re sure to discover your perfect ceremony gown but also bridal outfits and accessories for every event leading up to and after your wedding, including party dressesbridal shoes, wedding veils, getting-ready pajamas, and honeymoon attire, from labels like Mach & Mach, Amina Muaddi, Jimmy Choo, and more.

There’s also the dedicated online bridal destination, Over The Moon, carrying prominent wedding labels like Halfpenny London, Frances Miranda, Alexandra Grecco, and Houghton by Katherine Polk and directional designers like Emilia Wickstead, Brock Collection, and Rosie Assoulin. Here, you’ll find your entire bridal wardrobe, from the perfect bridal shower and rehearsal dinner look to utterly gorgeous adornment for your walk down the aisle and more, including the loveliest attire for your wedding party and guests.

In addition to multi-brand retailers, consider the distinctive creations from direct-to-consumer brands like Carolina Herrera, Erdem, Markarian, Danielle Frankel, Khaite, Self-Portrait, Staud, Rixo, Weiderhoeft, Amsale, and more. Each with a discerning viewpoint, you’ll discover a world of innovative designs when exploring these labels. Carolina Herrera offers timeless elegance with a modern twist, while Danielle Frankel captivates with her contemporary and unconventional techniques. Rixo offers vintage-inspired pieces, while Self-Portrait combines femininity with an edgy sensibility. Each brand brings its unique perspective and aesthetic, providing options catering to various styles and preferences to ensure your online search for the perfect wedding dress is exhilarating and successful.

Without further ado, discover 33 of the best destinations to buy a wedding dress online, plus accessories and attire for every bridal event.

Danielle Frankel

Danielle Frankel has been a rising star in the bridal fashion industry, offering an irreverent and unconventional approach to wedding attire, catering to brides who seek a unique and fashion-forward aesthetic. Contemporary and avant-garde designs have become a brand signature, redefining traditional notions of bridal fashion. Her collection features innovative silhouettes, unexpected fabric combinations, and intricate detailing that push the boundaries of bridal design, whether you shop from her site directly via retailers like Saks Fifth Avenue, Net-A-Porter, Mytheresa, and Over The Moon. Each piece reflects the brand’s unique approach to craftsmanship and artistic expression, from sleek tailored jumpsuits to sculptural gowns with architectural elements. Danielle Frankel’s bridal offerings are perfect for the bride who wants to make a bold and fashion-conscious statement on her wedding day, embracing creativity and celebrating her personal style in a truly unforgettable way.

Renowned luxury label Carolina Herrera is synonymous with bridal offerings that exude timeless elegance with a modern twist. Exquisite craftsmanship and attention to detail are hallmarks of the label’s white dresses and wedding gowns, from classic silhouettes to minimalist designs. Whether it’s a draped gown, a sleek midi silhouette, or a romantic bow-adorned creation, this bridal collection infuses impeccable tailoring, luxurious fabrics, and exquisite embellishments into every design, resulting in wedding looks that capture the essence of romance and celebrate the individuality of every bride.

Oscar de la Renta is renowned for exquisite bridal designs embodying elegance and sophistication. Offerings showcase meticulous craftsmanship and attention to detail, resulting in breathtaking ceremony gowns and bridal event dresses that epitomize luxury and grace. From voluminous ballgowns to sleek column silhouettes and romantic midi and mini dresses with delicate details, Oscar de la Renta caters to a range of bridal styles, harmoniously blending traditional elements and contemporary aesthetics.

Erdem’s aptitude for intricately romantic designs and mastery of floral prints and luxurious fabrics translates to breathtaking bridal attire. From ethereal lace gowns, some with cascading ruffles, to delicate silk organza dresses adorned with intricate embroidery, each piece in this collection celebrates femininity and grace, making a lasting impression. With romantic allure and impeccable design, Erdem’s bridal creations are perfect for the bride seeking a truly enchanting and sophisticated look on her wedding day.

Markarian, a luxury fashion brand founded by designer Alexandra O’Neill, offers enchanting and romantic bridal offerings that capture the essence of modern elegance–perfect for the bride seeking a gown that exudes grace, charm, and a touch of magic. Exquisite craftsmanship and attention to detail are core pillars of the collection, delivering ethereal gowns infused with a sense of whimsy and sophistication. From delicate lace details to sculptural silhouettes and intricate appliques, each design reflects a timeless and romantic aesthetic. Markarian’s bridal offerings celebrate femininity and individuality with dresses that embrace both classic and contemporary elements. Whether it’s a dreamy ball gown or a sleek, modern silhouette, each piece is crafted with utmost care and precision, ensuring that every bride feels like a true vision on her special day. Shop made-to-order gowns from the brand’s site directly, or cocktail and party dresses at retailers like Saks Fifth Avenue, Moda Operandi, Net-A-Porter, and Over The Moon.

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