Marchesa and Pronovias collaborate on a Greek Goddess Bridal Collection

What happens when a bridal brand and one of the world’s most iconic fashion houses team up? The collection is a magical one, with sweeping veils and floor-length capes. It also features featherlight sculptural dresses. The duo created 21 romantic wedding dresses based on Marchesa couture.

Courtesy of Pronovias

Georgina Chapman, the co-founder of Marchesa and creative director, says on the phone: “I was looking at the sculptures, the architecture and, of course, all the amazing stories and mythology.” There are so many layers to this collection, including love, passion, and depth. The Olympia 2024 bridal line is the third Marchesa-Pronovias collection. These gowns are now available at Pronovias flagship stores in New York City, Miami, King of Prussia (Boston), Houston, Austin and Beverly Hills.

Chapman loves the “Harmonia,” a gown with a dramatic silhouette, with a simple collarline and a large ballgown skirt. It also has a cape. There’s also “Bloom,” which is a barely-there blush gown with embroidery and small cap sleeves that fall slightly off the shoulders, as well as a train covered in jewels. “Hecate” has a sculptural shape of a mermaid updated with lace and embellished Mikado. It comes with a corset and a silk taffeta voluminous cape. Chapman says it’s hard to choose a favorite but that we have done many of our signature pieces without a back. “I love our backless dresses and then we filled them in with lace to let her show some skin.”

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Courtesy of Pronovias

Chapman is a master at evening wear, but she has also dabbled in new things with this collection. “We added some lurex thread which adds a little sparkle, and touches of golden that glitter, to create a subtle, yet different feel. We haven’t done it before.” Working with Pronovias allowed her to take certain concepts even further, such as the extreme, plunged backs. She says, “It’s all about the structure and corsetry of the dress. They have really mastered that.” “We’ve now been able to create some very deep Vs with the corsetry and they still fit perfectly, which was something I was really happy about.”

Marchesa bridal pieces are known for their ability to transform. A removable cape can be added here, or a sleeve removed there. The “Nus’ gown transforms the traditional mermaid silhouette in crepe satin with a V-neckline and removable sleeves. Chapman says that the gown is versatile enough to be worn for a wedding anywhere.

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Courtesy of Pronovias

Was this inspiration also behind the dazzlingly blooming gowns? Marble material from ancient statues. Chapman explains that “even looking at the sculptures, and the way the women are draped in their wah dresses, you can start translating this into fabrics.” She infused the romantic feeling of drapery into fluid fabrics such as chiffons for the occasion. Chapman turned those carvings and architectural elements into florals and delicate beading as if the dresses represented statuesque columns and statues in Athens.

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